About ONE%

We're Rewriting the Rules

We're not here to mimic the old 1% — the one chasing appearances, performance, and accumulation. We're here to rewrite the rules.

ONE PERCENT SOCIAL CLUB is a modern lifestyle and community brand for creators, changemakers, and anyone seeking alignment with who they truly are.

What We Stand For

Through our collections, content, and collaborations, we create reminders to live ONE% more intentionally each day — because alignment isn't reserved for a few, it's available to anyone willing to trust their truth.

Our Core Beliefs:

• Authenticity over accumulation
• Purpose over performance
• Connection over competition
• Values over status
• Progress over perfection
• Impact over image
• Inclusivity over exclusivity

Collective Impact

One choice on its own can feel small.

But when each of us lives one percent more intentionally — taking one action at a time — we grow as individuals, each achieving our goals.

Collectively, we create a ripple effect that compounds into universal change.

Every piece we design carries that reminder:

What we choose today becomes the transformation of tomorrow.

This isn't about fitting in. It's about showing up fully as yourself.

Together, WE ARE ONE.